Times Square Placement
For over a year, the BetMGM advertising team held a placement on a prominent five-panel billboard in Times Square. It was a huge opportunity to promote BetMGM's involvement in local and global events like the Knicks and the World Cup. Each spot ran fifteen seconds with no sound, and the five screens wrapping a corner meant we either had to creatively crop and re-edit existing creative or build something specifically for the space.
Creative Challenges
The five screens along with the regulator requirement that a disclaimer in some form or another be on every screen limited our ability to explore the space. However one of my favorite pieces i created was this subway animation to promote BetMGM's partnership with the Knicks during there 2025 playoff run. The piece performed well in the spot drawing eyes since it was only ten or so blocks from madison square garden.
