Branded Shoot with Jerry Ferrara
I had four hours with Jerry Ferrara and 10 days to pull it together, on a narrow budget, to shoot a series of branded content pieces for BetMGM. The writers and I developed six pieces to shoot, and we partnered with production company Hayden5 to run the day-of production.
Shoot Day
While the shoot day was ambitious from the start, I had carefully storyboarded every concept, mapping out the exact shots I wanted and how each would cut together. With time so tight, the goal was to over-film as little as possible. Because the concepts were so clearly planned, that worked. We rarely needed extra coverage to fix things in the edit. That, plus close communication with the camera and art departments, kept us on schedule. We shot three locations within a single studio: a lobby dressed as a home theater, a white cyc, and a kitchen set for the concept "Toast." Every concept was captured with only minor adjustments to on-set problems.
Post Production
I supervised post-production on a rolling basis, fitting it around the post team's more time-sensitive work like Super Bowl LX marketing.We worked with Evolution to capture actual live dealer footage for the "Live Dealer Anywhere" piece. All nine pieces were finished, colored, mixed, and approved by the end of Q1 2026.