Detroit Shoot
I've filmed with former Detroit Lions running back Barry Sanders several times, and this was the best of those productions. We shot at both the MGM Grand Detroit and Ford Field. Like previous social shoots, we were working on commercial sets and constrained by time, with only 15 to 20 minutes per concept. Even with that constraint, we captured every concept at the quality we wanted.
Lions & Casino
These concepts were aimed specifically at Michigan residents, built around Barry Sanders, the Lions, and select casino games. They were strong visual pieces, showing off both the apps and the locations, especially Ford Field. Post-production moved fast: we filmed at the end of September and wanted the work out during the current NFL season.
